YAN: What will be substituted into the {keyword} URL parameter?

Question

Yandex.Direct

Hey!
I mark up ads with URL parameters , and I can’t find information anywhere about what will be substituted for the {keyword} parameter for ads in networks (YAN).
Someone please share your experience :)
Thank you!

Answer 1

The key phrase for which the transition was made will be substituted there. If there is a display condition for retargeting, then it will be 0 or none, I don’t remember exactly.