Do I need to disable ineffective Yandex Direct ads?

Question

contextual advertising

There is a Yandex Direct company.
It has ads with key queries that have only a few impressions per month and zero conversions. But in the wordstat, according to these keys, there are 50-100 impressions.
Should these ads be disabled? Or do they not affect the overall picture of the company in any way and can be left?

Answer 1

in theory it is necessary - they say, inefficient clicks increase the cost,
but in practice, Yandex will still work

Answer 2

What period are you looking at?
If even 100 hits in the wordstat with keys you will stand in the 1st special placement, the maximum that you can count on is 20 clicks to your site. Accordingly, if you are not in special accommodation, you will receive 1-2 clicks per month with this frequency.
Whether you need these users or not is up to you to decide.
I would leave it at least until the moment when the information on the ad is collected (at least 100 impressions) and something can already be decided there. Still, you're unlikely to lose much.

Answer 3

It is better to turn it off, it affects the rating, and hence the price. There is a lot of information about optimization in Yandex.Direct here .