How much does a click cost?

Question

Yandex.Direct

Good day everyone! Please let me know how much I will be charged for advertising. I can't figure out how much the transfer will cost. I limited it to 40, so a click is no more than 40 rubles, or not? If I understand correctly, then 74 is roughly the 4-5th position in the list. And it will cost me about 32r. But if there are no competitors and the site is in the first position, will the click cost 232r? or if the limit is 40, then even for the first position the price will not exceed 40 rubles?

Answer 1

Everything is quite complicated.
Firstly, according to the first column, your bid is enough to get traffic in the amount of 74 - this is about 3 positions.
Secondly, according to the second column, the price written off will be about 34 rubles.
But thirdly, Yandex can automatically raise the set bid for individual users if it considers them especially conversion-oriented for your offer. Although on average everything will come out within the first two points.

Answer 2

Maybe it's better to call Yandex Direct support since you are their client? Everything should be explained to you there.