What is the current average conversion rate for a landing page?

Question

Partnership programs

Good day!
What is the average conversion rate in the CIS zone now for landing pages in the field of beauty and fashion?
Someone wrote to me from 5% to 25%, is this relevant today?

Answer 1

"From 5 to 25" is always relevant. More is rare, but it happens. Less - we sometimes have and we consider it normal. There, for example, selling a business - not everyone will buy, but if they buy ... in general, there will be no problems with KPI)
You know, conversion is not always an indicator. For example, when we indicate the price at once on the site for renting cottages in NG, the conversion drops (expensive), when we don’t indicate it, the conversion grows. But this conversion will still fall at the manager level. Plus it depends on the service, though. In the field of beauty, you can sell nail extensions, or you can sell plastic surgery (well, yes, I'm exaggerating :)).
Do you need a conversion for yourself or for a client?