Should keywords be included in subheadings?

Question

Search Engine Optimization

Question for experienced SEOs) Is it necessary to use key phrases in h2, h3 subheadings to increase relevance, and in what form: dilute them, try to write with direct entry?

Answer 1

I enter. Particularly on the blog. And so I read that the main load goes to the title, then to h1 ... and so on ... h2-h5 is less, but some percentage also applies to them. And it probably needs to be diluted. Keyword - site address... in the title. And in h1-h3 the keyword is on the topic and then something original. I usually look at wordstat what people stuff. The most popular in the title, which is smaller, but on the topic - h1, etc.

Answer 2

In this case, there is an interesting material from Sergey Koksharov regarding the headings on the site.
Briefly:
The keys in title/h1 and
the rest h2/h3 are for people.
Direct and indirect occurrences are used with the distribution of words by importance.