What determines the appearance of additional fields when showing the site by search engines?

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RUSgrigoryev2014-06-04 14:08:17

Google

RUSgrigoryev, 2014-06-04 14:08:17

What determines the appearance of additional fields when showing the site by search engines?

In which direction of the markup should I look so that the site looks like in the screenshot in the search results?
www.prntscr.com/3pjnur

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Denis Ineshin, 2014-06-04
@IonDen

help.yandex.ru/webmaster/search-results/site-descr...

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