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At what level of SEO spending is it profitable to hire a full-time employee?
At what level of SEO spending is it profitable to hire a full-time employee who is given a budget for buying links and copywriting?
That is, for example, if spending on SEO is already more than 200 thousand, it might make sense to hire an employee (paying him 60-80 thousand + 120 for links will remain), will it be cheaper and more efficient? I would like to understand ...
PS. I know about taxes and maintenance
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I think none.
It seems logical to hire a person to work like a bee only on your project and reduce costs. It looks effective, and that's how it is written in books for managers.
Actually this is a bad idea.
The specialist will be of low quality. A really good SEO specialist works in a company on a huge bunch of projects and is constantly in the trend of different chips, receives several times the salary. And will not agree to exchange.
The whole question is in competence, not the fact that a good employee will agree to sit in the office. And if you give a bad one a big budget, everything will merge to no avail.
Often there is not enough work to keep a SEO in the office. In SEO, of course, there is a lot of routine, but in order to keep an employee busy for 8 hours every day, you have to try :) Ie. your employee will sit and be bored half the time (:
The best option is to find a remote person who would solve the tasks. Or contact the company.
Someone from 100 thousand will be profitable, someone even with 200 thousand is not profitable.
Depends on how you set the job.
In this case, everything is easy to calculate.
What amount of 200 k do you spend directly on copywriting and buying links, your SEO specialist will not be able to do it especially cheaper, from here you will see whether it is worth spending a third of the budget on a full-time SEO specialist.
If you don’t understand how you are spending your 200 thousand now, then the SEO specialist in the state is definitely only a minus for you.
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