YAN and Ad Blockers - how effective is advertising in YAN?

Question

Yandex.Direct

Is it worth running ads in YAN if almost everyone has some kind of ad blocker installed?

Answer 1

In general, search traffic is usually better. There is quite a lot of traffic coming from YAN and it is quite high quality compared to Google Display Network. In general, the answer is worth it.

Answer 2

not for everyone,
but in general, what’s in Google, what’s in Yandex - it’s much worse from sites than from a search muzzle