How to properly split campaigns in Yandex. Direct?

Question

Yandex.Direct

Suppose a business has many directions, for example
- manufacturing of stairs
- repair of stairs
- roof repair
- welding with argon
- laying tiles
And a few more regions, for example
- Moscow
- St. Petersburg -
Yaroslavl
Will individual companies do the right thing for each direction and region?
manufacture of stairs | Moscow time | search for
stair repairs | Moscow time | search
. .etc
manufacturing stairs | St. Petersburg | search for
stair repairs | St. Petersburg | search
. .etc You will
get approximately 15 campaigns for each region for search, plus 15 for YAN
(At the moment, the promoted business has 8 directions and so far 2 regions. It turns out 16 campaigns for search and the same for YAN)
How to follow all this later?
Or make campaigns for the regions, but distribute the directions in groups?

Answer 1

The ideal campaign structure is yes, divided by site categories and by major regions.
It's important to name your campaigns well, and use appropriate group names and tags to make it easier for you to manage.
But often the question of budget arises. If you have a monthly budget of 30,000 for 30 campaigns, then one accounts for only 1,000 rubles, which gives only 35 rubles per day or 245 per week. It's technically impossible for you to set such a budget. Therefore, in such cases, campaigns have to be grouped more roughly so that the campaign budget is enough for at least 15-20 clicks per day, and preferably more.
That is, in your case, it would be possible to combine the stairs into one campaign, select only Moscow from the regions.