Create a new campaign or split an existing one?

Question

Yandex.Direct

Good day.
There is a campaign of 2 ads and 50 keywords.
I have collected about 500-800 keys from the metric and I want to make 1 ad for each key.
There are 2 ways:
1. Add new ads to an existing campaign.
2. make a new campaign.
Questions:
1. Which way is better to go and why?
2. In which situation is the first way better, and in which second?

Answer 1

a campaign is your internal way of organizing money, nothing more, the
cost of a click depends on the ad, and not on the campaign, so campaigns are usually used to systematize budgets: so that spending on an ad group does not exceed so much, or they target a campaign to a group of sites / landings and then consider - "that target cost so much", etc.

Answer 2

You need to analyze the frequency and membership of ads in the following groups:
1. Transactional requests - requests entered by users who want to perform some action on the Internet - a transaction, i.e. buy a product, order a service, download music, subscribe to a newsletter, etc.
2. Information requests. They are set by users who want to find some information on the Web - whether it is searching for the phone number of the desired organization (in this case, the site of any directory is suitable), the desire to find out information about a product / service.
3. Navigation requests. These are the queries that users enter to find a specific place - the site of a company they are interested in, a thematic forum or a message board.
Queries of each category should be placed in separate campaigns, so it will be convenient to manage ad groups and receive statistics on the performance of campaigns.
Each group of requests will differ significantly in terms of conversion and quality indicators. You will be able to expand effective campaigns and spend less effort on analyzing ads, because. they will be correctly grouped. Campaign statistics will not be mixed.
Try this method. This will help increase your efficiency and significantly reduce the time spent working with ad accounts.