How to calculate the cost per impression or click?

Question

Yandex.Direct

Hello. Tell me please.
When starting a project, I want to set up a conversion, for example, a site visit and an action.
How do I determine the type of payment for me? Pay for impressions or for clicks? I need visibility, I don’t know how Yandex Direct works in this regard, in terms of if it costs, let’s say $ 1 per click, how many impressions will there be for the same amount?
And another question, how does the conversion work for let's say a complex action?
For example, I set a condition if a person gets to the page of a successful payment, I give $ 10, but in direct, the money flies away even when the conditions have not been met

Answer 1

In Yandex.Direct, text and image campaigns in search and YAN only work with pay-per-click. It is only possible to assign specific conversion goals and specialized strategies that will optimize bidding to improve conversion rates and their cost.
Improving the performance of advertising campaigns in order to bring the cost of conversion to the required level is the main purpose of the work of professional Internet marketers.
With payment for impressions in Yandex.Direct, you can set up display ads. But its goal is a wide coverage of the audience, not conversions.