How to set up groups in Yandex Direct?

A

Alex Z.2020-03-23 20:06:01

contextual advertising

Alex Z., 2020-03-23 20:06:01

I just can't understand how the entities are related: groups, ads and phrases.

In the Excel file for the Commander, I did this:

Main. Group1 Phrase1 Announcement1

Add. Group1 Phrase2 Announcement2

Add. Group1 Phrase3 Declaration3

i.e. each phrase has its own ad, and at the beginning of the phrases/title they are combined into groups.

And then, after uploading to the server and moderation, it turns out that Phrase2 and Phrase3 are deleted, and the entire Group1 has one Phrase1 for all ads of this group. And the phrase no longer matches the title. As a result, there are practically no impressions.

I have collected more than 4000 phrases and they are sorted into almost 300 groups.

It seemed to me that the groups included ads, and already the ads corresponded to the phrases (display conditions).

At least it's logical, and that's how it looks in the Commander's interface. And in the new interface on the site, for some reason, the phrases are given to the whole group.

How to do all this correctly so that ALL phrases are included in the campaign? Already confused with all this. :( Someone please explain.

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1 answer(s)

A

Alexey Denisov, 2020-03-24
@DeoZ

First, you need to understand that ad groups are the top level, the container. Phrases and announcements are placed in this container. Inside the container, phrases and ads are no longer related to each other. That is, for any phrase in the group, any ad from this group can be displayed. And if there is only one ad in the group, then it is shown equally for all these phrases from the group.
Secondly, in order to separate groups in an XLS file that is being prepared for loading via the Commander or interface, you need to use the "Group Number" column. All groups must have a unique serial number.
Third, try launching a campaign through the interface first. Create three ad groups, place your own set of phrases and your own set of ads in each. And then upload this campaign to XLS so that you can already understand the upload template using an example.