What online services are there for calculating customer acquisition cost (CAC)?

T

Taras2015-01-25 19:59:10

Marketing

Taras, 2015-01-25 19:59:10

For a startup, you need to calculate LTV (average revenue per client), CAC, PPC (cost per click). Perhaps there are special online services to simplify this work? Thank you!

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2 answer(s)

B

Bobrinn, 2015-01-25
@Bobrinn

There is one astromer.com

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Nikita Florinsky, 2015-01-25
@invisibleon

If you just want to calculate, then netpeak . If you need to count "on the fly", then you need online services depending on the channel (or a combination of channels), for example, cossa, eretailrocket, alytics, K50 and others, the download from which can be combined with other channels.
I also recommend reading on the shopologist about templates for ROI (ROMI or ROAS). ROAS - return on advertising spends, was introduced at the iMetrics 2014 conference.