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morol142014-11-22 18:58:07
Books
morol14, 2014-11-22 18:58:07

Can you recommend books/articles on IT marketing?

Are there any good books or good quality articles on marketing in the IT context? Or are there other ways to get information on a given topic? Thank you.

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2 answer(s)
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JRazor, 2015-10-07
@JRazor

You have a strange question.
1) IT is a very broad field and the phrase "sales in IT" sounds like a very general phrase.
2) Sales in IT, as a phenomenon, are practically no different from sales of other products. Unless a warehouse is required.
You can read separate books on marketing (for the ability to sell) and separate books on interfaces (in order to be able to present what you will sell).

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Mike Butlitsky, 2015-11-09
@goodprogrammer

A great example and marketing tricks from Arkady Moreinis:
www.youtube.com/watch?v=mIsz9AvSFwI

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