What is good SEO?

Question

Search Engine Optimization

Hello,
what is good SEO? How would you describe these criteria in an accessible and understandable way to a person who is not familiar with this? Would you use metaphors, if so, which ones?
I would appreciate detailed answers.

Answer 1

Good SEO is white hat SEO.
1- Technical optimization. Elimination of all, even the smallest, shortcomings.
2- Semantics. Collection, clustering and pagination of queries.
3- Content design. Detailed work on how to format the content.
4- Website loading speed.
5- Functionality and UX. Adding functionality based on the analysis of similar sites and direct competitors, as well as working with UX.
6- Content. Content component development strategy.
7- Commercial factors. Everything you need according to Yandex recommendations for commercial projects.
8- External optimization. Natural link building with the help of high-quality content and user motivation to share a link to a promoted resource.
9- Recommendations for other traffic acquisition channels.

Answer 2

There is traffic from the search that buys on the site