Well, where to start promoting a site that sells services?

Question

Search Engine Optimization

Good evening everyone! Ask for help from the community. I am engaged in the repair of digital equipment in a city of 300 thousand people.
Once I decided to reach a new level and launch my website, I gave myself 6 months.
The site worked poorly, but now the question arose of its optimization and promotion.
Give pzhl. good advice on where to start.

Answer 1

Hire yourself a SEO specialist and do not know grief.
Spend these 6 months developing the service and the like.
And if you still have a desire, but you don’t want to spend money, then:
1. Full technical audit of the site (checking duplicates, 404 errors, redirects, etc.)
2. Competitor analysis 3. Semantic
core
SL and text ordering
5. Optimization of meta tags (title, desc, h1, h2 ....)
For starters, this should be enough.
And to be more precise, read the help of Yandex and Google. It has everything a beginner needs to know. Then get oriented.

Answer 2

It is worth starting with the semantic core. And based on it, refine the structure and content of the site. There is a lot of material on the web on how to make a good semantic core, google it.
Also, add a site with an address and a phone number to Yandex and Google maps - this will help you "register" in the region.

Answer 3

read articles on seo, let some studio rewrite your site for the recommendations of PS.
set up contextual advertising
on vk, insta .......
buy advertising on city boards
advertising targeted in vk)
---
lower the prices for services to a competitive)))
and plow like a horse!

Answer 4

Another important point is social networks. Have you already started a VK community and so on?

Answer 5

Attach customer contact forms to the site, a simple form, you can chat (only to be constantly online), better some kind of similar Callback service.