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Is there a future for a premium theme that doesn't have a Page Builder?
Today's trends set the condition for a successful stay on Themeforest: the visual editor. But what is your opinion, is there a future for a premium theme that goes against these trends? And what does it need to have in order to be able to counter other themes in the market?
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I am categorical about visual editors. My theme has a lot of interactive interactions and the consequence is that the loading speed is already slow. The visual editor is able to greatly weight the topic. And I would like to hear your advice: integrate and lose speed, or bypass it.
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All these Visual page builders, for the most part, most often just piss me off. I've had a lot of clients who like some kind of demo in some topic, and "I want it like this."
Ok, I bought the theme, installed it with the necessary demo data, and there the pages were made by the builder. And it begins ....
Sometimes, you are looking for some little thing, which you usually spend 1 minute on.
And while you find where everything is hidden, you will grow old. In this case, normal code editing is usually not available. Then they load the browser rather well. If you look at the source code of the resulting page, then there is usually a lot of garbage that these builders add.
Nevertheless, here at my work now, several lovely creatures regularly create content pages, with editorial rights - they will write a title, add a couple of pictures, then the text is differently formatted - bold, italic, underlined - and each such page is a separate song. Those. in the literal sense - each page lives as if by itself, headings of different sizes, fonts of different sizes, different buttons. Here I will say that it’s better to drag elements onto the page, let it be better garbage than all this horror ....
My opinion is if someone offers a quick lightweight builder, albeit not so fancy, but leaving behind a clean readable code that besides everything, you can edit it manually - this would probably be an excellent solution with a probably happy future.
The visual editor was created for the convenience of editing the theme by people who do not want / do not know how to edit the code. If you can make editing the theme convenient and simple (for example, through a customizer) without it, then I don’t see any problems.
One word: Gutenberg .
If you are making topics now, I advise you to bet on it and file the necessary blocks.
Will builders remain after Gutenberg is implemented in the core? Most likely yes, but it will change a lot. For example, they will only collect high-level pages from common components, and the content will already be in Gutenberg. However, in the long term, Gutenberg is going to expand to the level of editing entire pages, from A to Z. Therefore, it is the future. Those themes that implement it first and do it well will be in demand and bring a lot of money after the inclusion of Gutenberg in the core. So far, during the test phase, end users really like it, and they are the ones who rule the ball.
PS: Personally, my opinion about builders, if someone is interested, I can’t stand it, I don’t take orders with builders (as well as with “premium” themes) at all, out of principle. I don't want to mess around with shitcode and shortcodes.
I put topics constantly to clients. If there were no builders, I would go crazy there to finish something for everyone. Despite the fact that some of the installed themes do not have builders, it is still one of the key indicators when buying - a lot of pre-made blocks.
You are selling a theme on the forest, where buyers are something between a terminal and a proger .... it is very important there. Look at the sales - the more versatile the theme, the more sales.
Everything is simple. If you need to create a unique project, then development from scratch: design and development. If 1001 blogs are nothing, or if the owner of the project has no money, no knowledge, no experience, but wants a website, then you need to take a solution from marketplaces and here all sorts of builders will be only a plus.
But all the same, performance and builders, generators, theme frameworks, etc. no way they fit together! Therefore, I repeat, for unique projects, thoughtful development from scratch.
Personally, I generally treat such builders critically badly. I have not met a single worthy project built on builders for the entire time in development (about 6 years), visually attractive - they were, clearly and quickly working - no, I saw examples where up to 20mb is loaded. css code, a bunch of left libraries, it's like ordering a huge harvester to collect 3 corn.
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