How to properly track an order for contextual advertising in Google Analytics?

Question

contextual advertising

How to correctly view orders from the site (or other goals) in Google Analytics, which were made after clicking on ads from Google Ads? I do this by analyzing the "Paid traffic" segment or looking at the "return to the goal" in the "Conversions", but does it display the information correctly?

Screenshot from Google Analytics - conversion results

Because I know that the advertised site does not use any type of promotion other than contextual advertising, and orders for "All users" are many times more than in "Paid traffic". Do I need to install any add-on in addition to Google Analytics for correct display?
PS I have automatic GCLID tagging enabled.

Answer 1

So of course, you can also separate information on Google Ads. But such a segment is only suitable if, in addition to paid advertising from Google, no other advertising is given to the site.
In the "Paid traffic" segment, all data is selected, the channel for which is classified as cpc, ppc, cpa, cpm, cpv or cpp. To select only Google Ads, you need to create a separate segment in which, in addition to the above channels, the google source will be indicated.
In more detail, you can study information on Google Ads conversions through the reports Traffic Sources->Google Ads. Here you can learn more about which campaigns and targetings resulted in conversions. In this case, it is not necessary to apply the segment to the data.