Can SEO and online advertising be done by the same person?

Question

contextual advertising

Have you come across this approach? Is it effective and, if so, in what niches?

Answer 1

Can one master finisher wait for the tiles in the bathroom and the flooring in the room?
IMHO if he has the necessary tools and experience - then yes.
So one person did repairs in the apartment for me, in general, everything worked out fine.
It’s clear that it’s cool when there is a rigid specialization, but this is life and it’s not always worth producing 10 performers for 10 jobs: it’s more difficult to organize, responsibility is blurred, the more outsiders on the site, the more likely it is to do something wrong or break something, you need to change passwords more often , it is more difficult to communicate with different performers than with one and so on. Therefore, it seems to me that if the topic is very complex, the region is super-competitive and there is a lot of money at stake, it makes sense to look for individual specialists in their areas, and if everything is normal, then one person can handle it.

Answer 2

Not effective at all. Maybe there are some exceptions, but in the vast majority of cases the result will be mediocre (at best)
1. Seo and contextual advertising could be studied together 15 years ago. Since then, they have strongly scattered and become separate industries. Both subjects have a lot in common, but there are also a lot of differences.
2. I am good at SEO. A couple of months ago I took a whole 3-month full-time course on contextual advertising. Now set up 2 campaigns for search. But these 2 campaigns are for a regular service site. And then, I had a hard time at first. It was necessary to contact the teachers for a separate consultation.
3. In contextual advertising (I'm not talking about SEO) of both search engines, the advertising cabinet can be updated every six months. And update radically. You have to be constantly on topic.
I summarize. If you take a good SEO specialist, then with a high probability he will have mediocre knowledge of contextual advertising and will quickly drain the budget.

Answer 3

Maybe, but one thing he will know clearly worse. What exactly he knows worse is better to ask him himself.

Answer 4

It is easy and depends on the amount of work if there is little there and why not, if there is a lot of work, then one person simply will not physically be able to keep up

Answer 5

At the very beginning of the path of development, you can superficially know several directions. But by selection, only one remains, which brings more pleasure to money and so on.

Answer 6

I don't see any problems. But as they say, the larger the project, the higher the level of a specialist is needed. And then there may already be a corny lack of knowledge to fine-tune large-scale advertising campaigns.