Contextual advertising - agency or independently?

Question

contextual advertising

Good afternoon,
I ask those who chose one of the parties and drew conclusions to speak.
I myself understand how the context works, set up campaigns (not effective), and so on. Is it worth leaving everything in the hands of professionals, or is it more effective to fight on your own? By the way, I didn’t fully understand how agencies earn, only on Yandex agency fees or for “sn” under a contract?

Answer 1

"never fished with professionals" (c)
first by yourself, then 2-3 months - an agency with a good report, don't be lazy to talk and as soon as you see that the maager doesn't even drag words from the help - change it, and then the agency
earns - 15% of the turnover, you yourself understand what they are interested in
and this is not always a synonym for quality traffic

Answer 2

The options are different. They can offer work for a monthly rate (if you want a real result - expect four-figure amounts in evergreens), they can offer a rate + a percentage of income or profits.
My personal opinion: marketing should be done within the organization, including contextual advertising. By putting marketing in the hands of agencies, you become another experiment among a group of young people, nothing more. No one will treat a product with such trepidation as the owner of the product and the team that works on it.

Answer 3

Definitely do it yourself!
Causes:

• you know your business better than anyone, tricks, materials, products, etc.
  
• any agency has 2+ clients in your area - who will they choose to make cheaper and more clients? you or your competitor?
  
• creating advertising is half the battle. you also need to monitor the effectiveness, do tests
  
• you don’t depend on setting up advertising either on holidays or on diseases of Misha, Petya, Vasya, Marina, etc. managers
  
• you quickly react to everything, because you spend your money.
  

Answer 4

It is best to learn it yourself, figure it out and give it to a responsible employee or agency.
In this case, you will be able to control and direct your advertising campaigns in the right direction.
An agency, no matter how excellent it is, will not be able to take into account all the micronuances of a particular business, but on the other hand, it’s not worth taking everything on yourself (especially if you don’t know how), advertising is a delicate matter - it’s better to give it to experts!
Well, about training:
Already this weekend, April 15-16, the Easy Yandex.Direct course will take place in St. Petersburg.
http://confidence.su/event/coursedirect/
I myself have been engaged in advertising and website building for over 14 years. There are Yandex and Google certificates. It’s not possible for non-professionals to just take it and do it after them.
But how many courses I have seen - all of them are very complex and mostly theoretical.
My practical course is an intensive two-day seminar for beginners and inexperienced Direct specialists, which will allow you to select about 1000 selected target keywords (with a list of 500+ negative keywords), set up the main types of advertising - search on PC, on mobile, advertising in YAN, retargeting. Get a CTR> 5% and as a result, very tasty placements for the minimum rates. For years I have polished the optimal concise setting formula, and seasoned it with the latest Yandex innovations and new trends.
I can talk about this for hours, but I won’t bore you, more details here :
PS: And next in line is the Google AdWords course, we'll make a bomb with experts from Google! )
But I will write about this later.
And you write questions and wishes!

Answer 5

Independently: compiling a list of keywords, a unique offer for advertising (if planned), a list of negative words, checking the list of words after parsing and expanding the list of negative words, checking the campaign before sending it for moderation, analytics. You can delegate: parsing and clustering in professional software, creating ad texts, setting up ads, exporting and importing campaigns, mass changes.
You will need knowledge on creating and setting up ads. All this is in the public domain in help Yandex Direct and Google AdWords.
And it is desirable to see how the pros set up in the format of step-by-step video instructions.
Then a couple of ruined campaigns, 3-4 times should turn out tolerably.
This is the best way. The rest is a vicious circle "injection for tuning - budget drain - search for a new artist ...", etc. Until you find a good performer. If it's cheap, it won't last long. There is a shortage of pros in the context market. Approximately 5% to 95% "like directologists." So the second option is suitable only for large budgets and advertising volumes.
In other cases, it is better to do the part yourself. This is a chance to beat the competition, which the studios make a copy of.

Answer 6

If you have basic knowledge, it is better to create and bring companies on your own, and entrust the optimization of rates, sites and targeting to the automatic machine: Optimizer or Autopilot.