The role of the landing page in contextual advertising?

Question

contextual advertising

Hello. I have some misunderstanding of the need to create a LANDING PAGE (aka landing page).
If I have, for example, an online pharmacy site with many products. So when setting up contextual advertising, I add a link to a specific catalog page with a specific product, right? So that the user, when clicked, immediately jumped to the right place?
Or is it necessary to create a separate landing page with this product?
I don't understand what the purpose of a landing page is. Thanks!

Answer 1

So when setting up contextual advertising, I add a link to a specific catalog page with a specific product, right?

Right

So that the user, when clicked, immediately jumped to the right place?

Yes

I don't understand what the purpose of a landing page is.

Landing pages (landing pages) are made to accommodate the maximum amount of information on one page. Most often used when 1 or more products are sold or for service sites. If an online store or website is a catalog, then landing pages are not used. On multi-page sites there are sections "About us", "Contacts" and others.

Or is it necessary to create a separate landing page with this product?

How do you imagine that? Let's say you have 1000 products in the pharmacy. Create a landing page for each on a subdomain? Let the company undertake to make 1000 landing pages for only $50 apiece, since they will be of the same type. We get 1000 x 50 = $50,000. It will be cheaper to order advertising on TV.

Answer 2

Hello! Recently I decided to get acquainted with the CTR for advertising. CTR (click-through rate) is the click-through rate, click-through rate or ad click-through rate. A friend of mine advised me to go here https://marketolog.mts.ru/blog/chto_takoe_ctr_reklamy and read about this topic. The highest rates of this ad in Yandex. Direct" and in "Google Adwords". It also tells what affects CTR for advertising and how to increase it. CTR for advertising shows how well everything works for me.

Answer 3

in your case, it is better to set the landing page through the standard page of the site with USP and promotions

Answer 4

For gaming products that make the main cash register, it would be nice to make landing pages that sell, for the rest it is not necessary

Answer 5

The meaning of the landing page is "to land on the product."
They are usually made for one product or service. And there they suck this product or service from all sides, but one.

So when setting up contextual advertising, I add a link to a specific catalog page with a specific product, right? So that the user, when clicked, immediately jumped to the right place?

You choose your "role". Contextual advertising does not have mandatory parameters for pages.