How does a top-level domain name affect SEO optimization?

Question

Search Engine Optimization

I will make a website for RuNet. But all the trump names in the ru zone are practically occupied. What to do? I chose the first level name .press instead of .ru. Is it really bad??

Answer 1

a few years ago, this was one of the most important factors.
now the original brand in the domain name is more important than the occurrence of the key in the domain name.
the occurrence of keys is now done in the url.