How are companies created by (small) cities in Direct?

Question

Yandex.Direct

I often see such ads posted by reputable portals expanding their influence throughout the Russian Federation:

Buy an elephant in Podolsk
Buy an elephant in Domodedovo
Buy an elephant in Lytkarino

- these are all small towns of the Moscow region.
Is it really necessary to create a separate group for each city with an indication of all cities in the keywords?

Answer 1

No, when working in small cities, one ad group with the same type of queries is most often created. And in the text of the ad, a template is used , which automatically substitutes a key query with each city in the text.

Answer 2

Yes, these cities are in geotargeting. If there is no city, then you can simply put a geotag on the place where the village or even the village is located and target only on it.