Where does Direct get my ads from? if I didn't create them?

Question

contextual advertising

The situation is very flooded on the site with a new product in Yandex search, I scored the search phrase "MOREFINE M1 +" I look at the output and see an ad with my product at the bottom (moreover, this ad is 100% absent in the Direct company)
The product has been added to the site and it is also in Yandex Market ( maybe from here, but how? and why so clumsily?)
Anyone who knows enlighten in detail where this announcement came from and how to edit it?

Answer 1

These are generated ads from Ya.Market. based on your data from the market

Answer 2

There are no miracles in the world! )