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Alexey Karpan2016-05-02 05:50:12
Yandex.Direct
Alexey Karpan, 2016-05-02 05:50:12

Are campaigns set up correctly in Yandex Direct?

On one account, 2 identical campaigns were made for city1 and city2, for search and Rsya separately. The strategy "display in the block at the lowest price" was set, the bid was set to the maximum of the most expensive ones (focused on the most expensive phrase by topic). Semantics 2000 keys, only target (selling). Subject "stretch ceilings". Made crossminus keys through direct commander. Auto-expansion and auto-substitution of phrases have been removed. Is everything set up correctly? Which mistakes?

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Galina Kuznetsova, 2017-02-08
@dvguinf

Judging by the statistics of the wordstat, in principle, there are few requests for stretch ceilings in these cities.
It's not clear where you got 2000 requests from. Most likely you have a lot of "null" requests that real users do not ask.
In your particular case, I think advertising on Avito, leaflets before the season is better.

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