What is the cost per click in SRO? Negative words?

Question

Marketing

1. Who has experience with the SRO theme in Yandex Direct? I looked at the approximate cost of clicks on the CPO
topic and was stunned - the price reached up to 1,500 rubles on search
or not at all?
PS I'm not special, I strive for perfection))

Answer 1

1. If you look at prices through the Yandex forecast, then it is lying. Make good relevant ads - the rate can be two or three times lower for you than the forecast shows.
It is better to select a large pool of requests, including a large number of low-frequency ones. Use YAN. And then the main thing is to adjust rates and analyze advertising, making adjustments to the cost of the application / call.
2. If these are low-frequency queries, then there may not be negative keywords for them at all. If the phrase is exactly the same (in quotation marks), then even more so. Of course, negative keywords are needed for high-frequency speakers. But you better, firstly, check if negative keywords can be added in the general settings for the entire campaign as a whole, and secondly, check these phrases through the selection of queries or through Yandex.Metrica statistics to see if there is any extra garbage , which would need to be minus.

Answer 2

So it really depends on the industry.
And from what words you want.
For general-purpose words - more dough.
The difference and in 1000 times in the price can be.