H1 and text-indent vs SEO?

Question

Search Engine Optimization

We have

• Design in which there is simply no place to place the title on the main page
  
• The task is to put h1 on the main page
  

How do we solve

&lt;Х1 class=&quot;logo_ru&quot;&gt;«МегаРульное название» - МегаРульные услуги&lt;/Х1&gt;<br/>
<br/>

and

.logo_ru,.logo_en{<br/>
 background:url(/images/logo_ru.png) no-repeat 0 25px;<br/>
 text-indent: -9000px;<br/>
}

In the picture, the logo + name is in quotation marks (no text after the dash).
What we get
is an SEO specialist who insists that this is a fraud of the system, and he demands to remove it.
Question
Who is right, who is wrong?
In fact, this is not cheating search engines.
PS X1=H1, placement inside code has no effect)

Answer 1

If the text in the code and the text in the graphics are identical (and the text is readable at the same time), then there can be no sanctions. (Many "seoshniks" for some reason, in general, often goggle in surprise whenfor the first time in my lifethey see high-quality layout.)
If the text is in the code, but the user does not see it (which means that only robots see it), this is search spam (obviously, your case). On the contrary (when there is text in the graphics that is not in the code), it is possible.

Answer 2

I use this technique to the fullest and am not afraid of bans, because it is sheer idiocy - to ban for solving a problem when the text is replaced with an image of similar or very similar content. Of course, if you have a flower on the logo, and “boobs” in the text, then this is another story.

Answer 3

I always write the name of the site and a small description in the h1 tag (for example, "Plastokno. The best plastic windows") and hide it under the logo. There were no sanctions, let alone bans. When I was taught to make up (and I was taught by a person who also did SEO), they explained it to me like this: if for some reason the user’s pictures didn’t load, then he still has to read where he is. That is, the emphasis here is more on usability. I see no reason for sanctions, unless of course you write a sheet there or if the text does not correspond to the general content of the page. I just hide the text in a slightly different way.

Answer 4

>PS X1=H1, placing it inside the code has no effect)
And using < (<) prohibited by religion?

Answer 5

no sanctions in such cases - they can be directed to the qualification of an SEO specialist.

Answer 6

Most likely the SEO is right.
There is very fierce competition in their industry: forum.searchengines.ru/showthread.php?t=12865
Almost every SEO specialist analyzes a competitor and knocks on search engines at the slightest pretext.
And if the competitor’s complaint is justified, then your SEO specialist’s six-month work will go to the ban list, for which your colleague will not be patted on the head…

Answer 7

Don't search engines ignore such jokes? take the same google, he can do it, can't he understand that the text is outside the "permissible"?

Answer 8

I would like to express my opinion. I perceive the text hidden in this way, provided the corresponding image, as the alt attribute of the img tag. It may differ - this makes sense, for example, when there is an abbreviation on the logo, but the search engines want to indicate the full name. I see no reason for sanctions.

Answer 9

SEO is right.
Or a designer's bootleg, or make another site. The last one, perhaps the most effective one, is not to put all your eggs in one basket.

Answer 10

Why strive for Yandes and Google, they are already striving for you.

Answer 11

Matt Cutts on this topic: www.youtube.com/watch?v=fBLvn_WkDJ4
But in general, I have a feeling that I read an article from him where he wrote that it’s ok to hide like that.

Answer 12

Here's something else I googled Alas, I did not find the original.

Answer 13

Why not make a common style for the title and text (if any), show off and put them in one semantic block?

Answer 14

Caramba! :-)
I spent a long time reading the code in order to understand how it works. Got it :-)
Great reception. I take note.