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Petr Grigorievich2018-08-17 20:37:26
Search Engine Optimization
Petr Grigorievich, 2018-08-17 20:37:26

Promotion of a one-page site (landing) for SEO?

1. As far as this work is possible
2. How Yandex and Google look at one-pagers in SEO
3. Advantages of SEO over contextual advertising

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5 answer(s)
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Evgeny Yudin, 2018-08-17
@PetrGrig87

1- It is quite possible.
2- Just the other day, a person asked for a consultation, in Yandex the landing is ranked perfectly, and in Google there are problems with some queries, but in general there are also good positions in terms of queries. It can be concluded that search engines rank one-page sites quite well.
3- If I understand the question correctly, then the benefits of contextual advertising will be if there are good behavioral factors due to advertising. That is, there is no direct influence on ranking, but indirectly traffic from the context will help Yandex quickly show that the site answers user questions perfectly and can quickly climb to the top due to behavioral factors.

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Arseny, 2018-08-18
Matytsyn @ArsenyMatytsyn

SEO is long and tedious, and in order to bang a one-pager, it needs to be 146% relevant and relevant to the query.
Context - put the context on the keys on the site, you set it up for the audience. You pull up the "catch-up". And voila.
Seems context is easier than SEO. This is partly true, but you will throw out the dough unmeasured. Especially in a highly competitive environment. Those. in almost any case). And SEO is long, tedious and not at all about buying links.

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Sanes, 2018-08-17
@Sanes

They look normally. Depends on the subject.
There is a difference?
Real estate in Moscow vs Reception of glass containers in the village of Kukuyevo

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Fedor, 2018-08-17
@purplesky

1. Possible, but very subject/competitive dependent. If there is competition, then most likely it is unlikely.
2. Bad, but sometimes it comes in micro-niche topics.
3. You always pay for context, only once for SEO.

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Sergey Vladimirovich, 2018-09-24
@spamboo

zamok-samara.ru 0 links. null domain. a week later, the one-pager ranked top 1-3 for 90% of queries. And it has been based on some behavioral ones for more than a year. Everything is possible if the hands are not hooks. And he gives more orders than drips from the direct. A bunch of direct + similar one-page works perfectly. but google is empty. In other topics, with a similar scheme, we make sites for services and everything goes well.

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