Does the fact that the keyword, like Kindergarten Luntik, not be in headings, but only in paragraphs, greatly affect the search?

Question

Search Engine Optimization

Hello!
Please tell me, does the fact that a keyword like "Kindergarten in Sochi" Luntik will not be in the headings, but only in paragraphs, greatly affect the search?
And what is the best way to use and work with this keyword?

Answer 1

Yes, it has a big effect. The question of correct usage depends a lot on the site and how important the phrase is to you. If it is strong, then you need to write it in the tagline and description of the page, as well as in paragraphs and other places where semantics are used.