"Bonus" site is a product of its own production? Taxation of a self-employed when selling "bonuses" of the site. Or donations?

Question

Law in IT

Good evening.
There are paid actions on the site (some pages, downloads),
payment for this or that action occurs from the bonus account of the site (not in rubles, but in points, points, coins). Now the bonus account is replenished for actions on the site: comments, views, etc. I want to fasten the replenishment of Points for money. I do not want to make an individual entrepreneur, frequent and large replenishments are not expected. Questions:
1. Is self-employment suitable for my option, and why yes / no;
2. Is it possible to sell Points on the site, will it not be considered as a lottery or something
else
. there may be problems: fines and liability
Please share your experience in implementing such a mechanism. I would be grateful for detailed answers, links to regulations and ideas on the topic. Thanks

Answer 1

You simply will not be connected to all sorts of Yandex cash desks and will be asked for an IP.