Yandex.Direct where to start?

Question

contextual advertising

Tell me good courses or materials on Yandex.Direct from scratch. There is a lot of information on the network, but I don’t know which one to choose.

Answer 1

Rule number 1: do not mess around for a long time if you need the project to start faster. Only after everything works (the first simple campaign) take care of the core. Semantics and word collection is key to reach when compiling a campaign. Or if you are a customer, hire a specialist, as this will help to really save money. Everything depends on the budget.

Answer 2

skyboom.ru/uchebnik

Answer 3

Watch the video tutorials from ConversionWay https://vk.com/yandexxdirect?w=wall-36802796_7069
I myself studied at the paid courses of ConvertMonsters, they have very sensible training, but in many ways it is similar to the video tutorials from ConversionWay

Answer 4

Real direct from BM

Answer 5

If you are just starting to comprehend the basics of Yandex.Direct - find a good practical course, delving into the theory, you can get lost in it and get lost!
And the course is preferably short, intensive, so that you do not have time to get bored.
For example, my updated course this weekend:
on April 15-16, the Easy Yandex.Direct course will take place in St. Petersburg.
http://confidence.su/event/coursedirect/
I myself have been engaged in advertising and website building for over 14 years. There are Yandex and Google certificates.
But how many courses I have seen - all of them are very complex and mostly theoretical.
It’s not possible for non-professionals to just take it and do it after them.
My practical course is an intensive two-day seminar for beginners and inexperienced Direct specialists, which will allow you to select about 1000 selected target keywords (with a list of 500+ negative keywords), set up the main types of advertising - search on PC, on mobile, advertising in YAN, retargeting. Get a CTR> 5% and as a result, very tasty placements for the minimum rates. For years I have polished the optimal concise setting formula, and seasoned it with the latest Yandex innovations and new trends.
I can talk about this for hours, but I won't bore you, more here :
PS:
And next in line is the Google AdWords course, we'll make a bomb with experts from Google! )
But I will write about this later.
And you write questions and wishes!

Answer 6

I also tried a lot, until I found good courses. Take a look here , there is a lot of what is on Direct.