Why is it necessary to adjust the bids upwards and what to do with the picture in yen?

Question

Yandex.Direct

Adjusting bids for the target audience makes sense if there is more with a markup, and there is an impression at the standard price. What is the point, for example, "female under 24 years old" to raise the cost of a click by 30%? - I understand why lower the cost or exclude someone from the target audience, but what's the point in raising the price, if it is already known in advance how much this or that position costs (well, or there is a strict cost per click, which I do not intend to go beyond
) YAN - an ad is made with a standard image, and then I have to make a copy of the ad and upload it with a widescreen one? Will they compete with each other in the usual issue for a place "under the sun"? And wasn't it previously possible to immediately select 1 image through Ya.commander and select it for all formats?
It turns out that my RK should become 2 times larger?

Answer 1

1. It is no longer possible to know how much a "position" costs, positions have been cancelled. But even when you, focusing on the potential volume of traffic, set a bid, this does not guarantee you a display in the first positions and in general on the first page. The auction is triggered for each request and for each user individually.
So, if you rate a certain group of users higher, you will be ready to pay more for it. For example, if it converts better and therefore pays off better, you will be willing to pay a little more for such a user in order to more likely guarantee yourself a win in the auction and a good position. Therefore, focusing only on a strict cost per click is not always an effective method of work.
2. No, they won't compete. On the contrary, Yandex recommends doing this for better coverage of sites.
If it is more convenient for you to do all the formats through Yandex.Commander, you can do it through it. Moreover, it is better to make not only a rectangular image and a widescreen one, but also add a square one, sometimes they also convert well.
Yes, the advertising campaign will be larger in terms of the number of ads, but the same in terms of the number of groups - new formats in the copied ads must be done in the same group.