How to accept someone else's advertising company?

Question

Yandex.Direct

How to accept someone else's advertising company? There are a lot of companies and groups left from the previous director. And no more information and communication. The devil himself will break his leg. Where to begin?

Answer 1

Yes, in general, it is easier to do from scratch. Both Direct and Metrika

Answer 2

Better, indeed, from scratch.
Or go the longer route - analyze all the data that was obtained from these campaigns. You need to get all the phrases, targeting options and texts that converted well, brought applications, leads, calls. All these bundles should be left and grouped in the way that it will be more convenient for you to manage them. Everything else can be demolished and rebuilt.
Also, in the process of analysis, it is worth paying attention to the mistakes made, the client’s sore points, tested and not accepted hypotheses, so that the client’s attention and money are not wasted on this a second time.