Which ad is cheaper than YAN or target.mail.ru?

Question

contextual advertising

You need to run contextual advertising online store. The budget is limited (only 8,000 for advertising). What to choose? From the point of view of savings, Yandex direct or target.mail.ru. And what would be better?

Answer 1

Direct without YAN.

Answer 2

I would advise you to first evaluate your products, how much they have an "emotional" coloring. For example, as they have original gifts, gadgets, goods for subcultures. If the "emotional" coloring is increased, then such goods go well in social networks.
Next, analyze how it will be easier for you to target ads - by age / gender / interests or by phrases that people associate with these products. Accordingly, social targeting is for Target.Mail.ru, contextual targeting is for Yandex.Direct.
Well, you can choose from this, taking into account that it will be a little easier for you to analyze the received transitions in Yandex.Direct, for Target you will have to pay special attention to images and the emotional appeal of texts.
And, finally, I want to note that advertising in YAN (not on search, but on thematic sites-platforms) in Yandex.Direct is usually cheaper in terms of cost per click than the classic one on search in the same place.

Answer 3

Like this? Are YAN and direct are different things?

Answer 4

Is it possible to divide the advertising budget equally, compare the quality (conversion) and next time know for sure which is better or which is cheaper?! If we proceed only from savings, then it is better to give me 8000, and I will personally approach everyone on the street and force them to visit your online store until I bring a total of 80 thousand people. :))) Although, it is possible that I will run away to live in London. :)

Answer 5

Search ads will work best. I recommend aori.ru smart bid management system. In many expensive topics, the cost per click through it is much lower than directly in direct. 24/7 technical support. One account for managing campaigns in direct, adwords, Vkontakte, Mail.ru, Rambler and Odnoklassniki.