Why do you need a personal account?

Question

PHP

Hello!
Making an online store stuck on the development of a personal account and the question arose - why is it needed?
What's the point of him?

Answer 1

Change items in an order, view order status, purchase history.
View bonuses, balance on a personal account in the store.
Judging by the answers, we are divided into two camps: some say that it is needed, others say that it is not needed.
It is best to make a personal client in IM, but make it optional for users. Who wants to register - he registers, for everyone else to buy in one click.

Answer 2

I know an example of an online store (delivery of contact lenses), in which they did without a personal account for several years, and then they did it,
it became much worse from the point of view of the buyer
, the only problem that the office solves (in that case) is auto-completion of full name / delivery address.
despite the fact that earlier this problem was perfectly solved by auto-completing fields in the browser,
but all the trash was added in the form of logins, passwords (by the way, at least 8 characters, big small, special characters and other restrictive rubbish), a lot of unnecessary actions,
and this is taking into account regular purchases
for stores , in which the buyer rarely returns - the obligation of a personal account is rather evil.

Answer 3

Storage of purchase history for accrual of discounts, points, selection of recommendations

Answer 4

Nafig is not needed. If your store is not in the top 3, I will never be interested in how many bonuses I have on my account and how to speed up the introduction of personal data on the next purchase. I just know that there are millions of such stores and I will not get here anymore.

Answer 5

If all purchases in the store are made by calling a consultant (for example, when each price has the note "Check with the seller for availability and cost"), and payment is made in cash to the courier, you do not need either a personal account or a basket.
If the store is larger and it has the ability to process applications automatically and keep those. support and consultants - both a shopping cart and a personal account (a list of your purchases, contact information, subscriptions) would be useful here. It is needed not only for the user, but also for the store (if your product is lost or the address is mixed up, it will be easier to raise the user database if there is a full name, address, phone number, and the courier will be able to contact you to clarify details or solve problems.) Based on your views and selected products, it is easier to make a useful newsletter so that it is not just junk spam, but an opportunity to guess with the product, interest you and attract you to purchase again.

Answer 6

Lx can be used for advertising moves, something like sign up and get a discount, then send the newsletter to the client. And this is just one of the small benefits. And where does the client find out what happened to his order? What has he already ordered? Bonuses?