Why are Irrelevant automatic placements chosen in kms?

Question

contextual advertising

In Google Adwords, why are irrelevant automatic placements selected when targeting keywords in kms?

Answer 1

Contextual targeting in the Display Network works not only in strict correspondence of the content with the selected keywords. The content of a particular page plays a role, the nature of the text, and even what pages users viewed before they got to this one. And, of course, you should not discount a very "smart" algorithm for selecting close variants of phrases with a broad match, as well as an ambiguous interpretation of some queries.

Answer 2

We noticed that when we launch ONLY Display Network campaign for clients, it works so-so... But if you launch the Display Network and select the campaign type "Search Network and Optimized Display Network", then it brings better traffic