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Alex2014-02-28 13:00:42
Marketing
Alex, 2014-02-28 13:00:42

Which logo is better text or image?

Which logo is better to use as a logo in terms of semantics and promotion: text in a tag or an image?
Visually, they are exactly the same, since letters with a certain font are used for the image.

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2 answer(s)
V
Vadim Kyssa, 2014-02-28
@cissav

If they are visually identical, then text is better.

M
Mikhey Egorov, 2014-02-28
@TheLast

If you use the font not only in the logo, then there is no need to use an image - the font should be loaded anyway, and it will take milliseconds to render one word.
If you want to use the font only once, then I would advise you to compare the weight of the font and the logo. Almost sure that the image will weigh less. For SEO, you can do something like this:

<h1>
     <a href="#">
          Company name
      </a>
 <h1>

h1 a {
     background-image: url(...);
     text-indent: -9999px;
}

In the background, the path to the logo, respectively.

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