How to create an advertising agency with a CPA model?

Question

Marketing

Hello everyone and thank you for helping me with my issue.

I'm pretty good at creating traffic from context, social media, SEO and automation with warming up the audience before buying. But I want to grow further and create maybe an advertising agency. The problem is that there are a lot of such agencies and this is not the right way.
I want to work with a client using the CPA model, but I still don't fully understand its essence. I have worked and always work for hire and have never worked on the CPA model.

Can someone send me an article on how to create a CPA agency or CPS model? Where it is described in detail about the business model. Who should pay whom first, how to count so that there is a profit, etc. etc.

In general, I ask for any advice or an article on a ready-made solution on this topic. Thanks everyone!

Answer 1

Maybe two questions?
First -

create an advertising agency

It's not that there are many such agencies. And in developing your brand, finding your niche, your uniqueness.
Here I can give a link to a now free online course of a person who started with the advertising business and developed it coolly.
BRAND FATHER | Online course by Andrey Fedoriv
https://www.youtube.com/watch?v=TsVlpmDSix0&list=P...
The second question
is cash flow generation

by CPA or CPS model

Answer 2

It’s kind of stupid to start an agency, in fact this problem is solved by the CPU networks of which there are a lot, they give officers and any person or agency can move them according to the CPU model.