What literature to read on the topic of marketing in the IT field?

Question

Books

Hello, here is the problem. I'm doing marketing in a web development team, and at the same time I'm learning a little bit about layout. But the main thing is still marketing, not only on the web, but in general in any of my life plans. So, kind people, advise suitable literature on marketing, not necessarily only in the IT sector.

Answer 1

For starters, I recommend the following books:
1. "Effective commercial ... , Denis Kaplunov
2. "E-mail marketing. Exhausting... Dmitry Kot
3. "More money from your business... Alexander Levitas
4. "Customers for life" , Carl Sewell
5. "Rework. Business Without Prejudice... , Jason Fried
6. Delivering Happiness , Tony Shay (although there is some water at the end of the book)

Answer 2

There are no direct separate books about marketing in IT, since IT can be B2C/B2B/B2G.
Here is my list of recommended literature according to the criteria of marketing and "something from IT":
1. Yandex.book (Dmitry Sokolov-Mitrich) . It describes in detail how Yandex was created, how the project was promoted, what steps were taken, how personnel affect the life of the project, where it was lucky and where there were failures. A little artistic, but on the contrary, quite fascinating.
2. Business plan for 100% . Strategy and tactics of effective business (Rhonda Abrams). Detailed, as the name implies, the business plan of the companies. A lot for the IT industry.
3. Building business models. Handbook of the strategist and innovator. (Alexander Osterwalder, Yves Pignet). An extremely useful book that should always be on the table. It will help to see the project in its entirety.
4. Blue ocean strategy . How to find or create a market free from other players (W. Chan Kim, Rene Mauborn). A very famous work with a small set of practical tools (strategy canvas is extremely useful in the field of IT), but with a large set of examples and descriptions of the blue ocean strategy.
5. Marketing management (Author: F. Kotler, K. L. Keller). A thick manual that will kill the brain, but will give a lot of useful information and a lot of ideas. It is hard to read, but, honestly, very useful for the horizon.
5. Marketing from A to Z. 80 Concepts Every Manager Should Know (Author: Philip Kotler). All the same Uncle Kotler. The Russian translation is no less interesting, everything is laid out on the shelves.
6. Marketing hack. The Science of Why We Buy (Phil Barden) The best-selling book, very interesting, will allow you to look at the marketing of your product / service from a new perspective. I highly recommend.
7. Key ideas. Michael Porter . Strategy Development Guide (Joan Magretta). A very useful summary of Porter's ideas - to help with strategic marketing.
8. Tim Ash - Landing page optimization . I don’t know about the translation, but the book is from the "guru" of conversion in the USA (founder of SiteTuners), there are a lot of examples from Internet marketing, I read it in English "excitedly".
In addition, I recommend joining all marketing and IM (Internet marketing) groups - there are always a lot of cross-links to various useful resources, insights, presentations.

Answer 3

A specific example of how Moreinis pumped marketing Price.ru
www.youtube.com/watch?v=mIsz9AvSFwI

Answer 4

The best education is self-study. Seriously, there are a lot of articles on the Internet on the topic of marketing, and everything different: from SEO to influencer marketing. The easiest way to read them is on aggregator sites, for example on Unicorn in the " Marketing " section.