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Where do WEB-studios get clients from?
By WEB-studio I mean a company offering services for creating and promoting websites on the Internet.
I myself am a freelancer and do not feel a more or less good influx of clients. Therefore, a question arose that has been dancing and shoving in my head for quite a long time, bumping into all the convolutions in a row.
Where do WEB-studios get clients from?
Internet advertising? Word of mouth? Cold calls to every company in town?
In my case, it doesn't really help. How do WEB-studios get such a number of orders that allows the owners not to live in poverty and maintain the workforce?
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business is connections
make useful contacts and propose, ask to be recommended to others
maintain these contacts for the rest of your life
On the upwork, clients, by the way, do not like to work with agencies, they often look for single developers so as not to deal with all this bureaucracy
No matter how it sounds, but there is more trust in the youth.
Although these same legal entities are mostly freelancing and looking for performers;)
So you just need to be able to present yourself.
Convince the customer of his abilities at the initial stage.
Everything is exactly as you described the site managers sit for days and do not sleep
Cold calls are very simple and complex at the same time, as simple as a parser - you launch it and it searches .... you need good qualifications, otherwise 90% of managers don’t call or do it badly :) You won’t find any freelance hunters here like in IT , they are office guys ... this is not a channel for a freelancer for sure.
If you are a freelancer, then a sarafan will be:
- from the CMS help forums, there are a lot of entrepreneurs, even if they don’t ask questions ... just bamz and flew to Skype order ( I have a lot of arrivals in Simple, I’m an old-timer there), of course, it’s another matter if you are aiming for large orders on frameworks ....
- from personal video trainings and courses
- from articles in the media (for example, some case that is STRONGLY different from the rest on the market, for examplepromotion of the portal in search from zero to 24 thousand per day )
- from Bitrix/marketing conferences, the cinema hall in the NSC is simply oversaturated with entrepreneurs when Bitrixoids arrive (if they don’t come, arrange it yourself :) ...
- from created modules and open source solutions. .. here I don’t have enough qualifications for now... roughly speaking, make such small scripts and there will be clients: https://ilyabirman.ru/projects/
- Internet marketing can help on a narrow topic: parsing or something else... here, as it were, you need to occupy a niche, if parsing, then parse everything and for everything (different supplier APIs, to different databases, etc. ... different directories, that is, a very narrow topic, but completely covered)
- synergy - the power of a small business is in unity! Team up with another craftsman and make a joint offer on the market
1. Advertising in the CIS in Russian and other languages, advertising in other countries in English.
2. Calls to all Russian-speaking firms throughout the CIS, including other web studios. Even Yandex outsources some insignificant projects.
3. State. order for public procurement through blat through kickbacks.
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