Where can I find examples of a financial plan or calculation to attract the audience of a Free-to-play game?

Question

Marketing

Colleagues, tell me, please, where can I see examples of a financial plan or calculation for attracting an audience of a Free-2-play game? Perhaps a plate in which you can substitute the necessary data or read presentations on the correct preparation of such a financial plan / business plan?
Thank you in advance!

Answer 1

Sergey Eremin , thank you for your reply. And I already counted myself. And I didn’t cry, and I didn’t fall into depression, contrary to your forecasts.

Answer 2

In order to build a financial plan, you need a financial model. And I think that's what she means. A financial plan is already typical for existing enterprises where economic activity is well established and you just need to predict future finances (for example, to understand the maximum credit burden, or the potential for domestic investment).
The financial model is just a detailed cash flow. And it is based on metrics (the number of subscribers, seasonality, growth rates, cost of attraction, prices for different "nishtyaks", conversion rates, etc., etc. ... there can be as many as you like, and depends on the service.
You make a table: monthly - columns, all your metrics - rows. Along the way, you will come up with formulas for how which metric affects another (for example, the number of free subscribers is converted into a paid one with a coefficient К, and this coefficient grows slowly at first, the field quickly stops growing after reaching a critical value (for example, 5%). Of course, you need to approximately the average values ​​of all these coefficients for your industry. But in principle, it doesn’t matter yet.
Then, from these metrics, you get the revenue part (monthly... the so-called cash flow revenue part). Everything is simple here - there are prices, there are metrics, coefficients - you multiply, divide, or whatever you get...
There are also costs (fixed and variable). All sorts of servers, marketing, salaries (programmers, designer, accountant...), acquiring, traffic... You also schedule them monthly... Costs can (and should) also be linked to metrics (for example, for every new 10,000 users new server, one call center employee and a bottle of champagne). All this is also recorded or calculated monthly. You sum up. You get a negative cash flow.
Then from these two cash flows you get the final one. Watch and cry! Negation!! Depression!! Acceptance... And you start playing with numbers, metrics and coefficients until you get something nice.
You add taxes. Crying again...
Well, and so on. When you build a couple of financial models, you will begin to understand everything completely. And after 20, you can easily understand other people's models, see jambs and "pulled coefficients".