What does it take to make the game fail?

Question

Marketing

I look at the game Ninja Arashi, which has collected
more than 10,000,000 in the Play Market, I can’t understand what the secret is, like an ordinary platform game without any super innovative features, but so many downloads. And the question arises, what needs to be done to also achieve such success?

Answer 1

In general, many factors influence this.
One of them is the genre.
For example, remember when "DayZ Standalone" came out. In that year, zombie games of the genre went off the assembly line. Because the people are hooked. It is quite possible that some kind of platformer in this genre would come to people. And also note, as soon as popular games come out, clones come out (this is legal, since the sources are different) and often clones win people's hearts.
It is also worth considering what will be interesting to people throughout the day, on the road, at work (during breaks, of course). Most often, people choose simple games where you don’t need to develop. I just clicked through the level, set a record - killed time.
A lot of attention will be paid to design. People choose by cover.
Record table. Competing is in the blood of people.
Various characters. 2012 gave us a new CS'point, and skins came with it. And now in 2k18 the players are just obsessed with them. Also in games we see different characters, objects. They have a rarity that awakens the excitement of people. Well, who would not want to show off a rare sword, a trophy knocked out of the last Boss.
It is possible to list further such factors that affect the human psyche and perception. The whole article will turn out :)
I think I brought the basics to you. Good luck with promotion!

Answer 2

Marketing is good