How to evaluate the effectiveness of content marketing?

Question

CMS

read tons of articles about content marketing. I don’t understand how you can evaluate the effectiveness of content marketing. how to evaluate the work of a copywriter - is it clear (we will check the text for uniqueness, readability, interestingness), and everything else ?. money swells not that much, but swells. How long will it take to evaluate results and how?

Answer 1

The effectiveness of content marketing is assessed based on the purpose of its application.
If you just want to make the resource more interesting, compare the number of uniques for the period when ordinary news/offers are posted or the news/offer that your copywriter worked on (beautiful text + picture)
If you sell goods, everything is the same, just look at conversions
Metric and Analytics to the rescue.
The work of a copywriter cannot be assessed, it either exists or it does not. You can appreciate his professionalism.
The fastest way to evaluate the result is to do a / b testing in a single period of time. Those. let's say you show a regular offer to part of the audience, and the second part of the offer is compiled according to all the canons of content management

Answer 2

You have the SMM tag, but SMM and content marketing are very different things. analyze transitions from articles, whether they make orders, etc., compare with the context