M
M
Mikhail Lunacharsky2017-11-09 16:42:44
Marketing
Mikhail Lunacharsky, 2017-11-09 16:42:44

When calculating marketing costs, is the payroll of the marketing department taken into account?

Actually, when you calculate ROMI or CAC, you only take into account the costs of tools, agencies, advertising, etc. Or do you add to all the costs and the salary fund of the department?

Answer the question

In order to leave comments, you need to log in

2 answer(s)
D
Dimonchik, 2017-11-09
@dimonchik2013

and so and so they
usually include, budgets are everywhere, by the way, they (payroll), by the way, may decrease, and the owners will knock on the head if the costs are underestimated
, but if, all of a sudden, tomorrow there is a presentation of a startup to potential investors ... then you can remember that the department and serves other projects, not only this one

P
Puma Thailand, 2017-11-10
@opium

Well, how not to turn it on

Didn't find what you were looking for?

Ask your question

Ask a Question

731 491 924 answers to any question