What is the word-of-mouth conversion rate?

Question

Marketing

Is there an average word-of-mouth conversion rate? For example, let's take an application with a large target audience, let's say a dating service. 100 users downloaded the application and were satisfied with it. Within a month, each of the 100 users in a real conversation (for example, at lunch) told about the benefits of the application to at least one of their friends, relatives or acquaintances. As a result, we get + 100 potential users. Interested in what percentage of 100 potential users who heard recommendations from a friend would want to download the application. Roughly speaking, what percentage of people listen to the recommendations of friends and acquaintances?

Answer 1

Of course, not quite what I was looking for, but the closest in essence. Buzzaar WOM statistics:
rosinvest.com/page/sarafannoe-radio-v-kommercheski...

Answer 2

A very similar question .
The answers are right for you.

Answer 3

A very narrowly specialized area like the Dating Service is not a good example of using Word of Mouth. Not everyone at dinner will tell how he found a life partner on Tinder for the evening (unless you are a member of the pick-up club).
For example, an online store or Yandex transport application, etc. will have a high conversion (relatively) since this service is constantly used and it makes life easier

Answer 4

conversion - 50% always
either bought or not

Answer 5

They will write about the bad, say it, trumpet it to everyone. About the good disappears. Positive radio will be shared by less than 10%, negative by more than 50%