What are the articles / books / blogs with the analysis of web startups and evaluation of innovations?

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tamtakoe2014-03-10 13:28:31

Marketing

tamtakoe, 2014-03-10 13:28:31

You need something like: they showed related products on the main page - sales increased by 30%
; made a mandatory advertising mailing - 5% of users left the site.
And some analysis of the reasons for this ...

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Oleg, 2014-03-11
@makol

The basis of everything related to sales, marketing, consumer research, Claude Hopkins "My life in advertising, Scientific advertising" www.koob.ru/hopkins/#books

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tamtakoe, 2014-03-10
@tamtakoe

We need a set of proven methods to increase sales, user activity, and so on. Why analyze what has long been analyzed and appropriate conclusions drawn. Any book where the user behavior is investigated would approach or suit. Paco Underhill wrote a good one. I would like something similar but about the web