What is the difference between site statistics and thematic advertising in the metric?

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Airat Kadyrmaev2016-12-06 11:09:52

Yandex.Metrica

Airat Kadyrmaev, 2016-12-06 11:09:52

What is the difference between site statistics and thematic advertising in the metric?

I look in the Yandex metric - there is a site address and thematic advertising below, there are different indicators, for example, on the site - 10% of bounces, and in thematic advertising 80%! What it is?

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