What is the best type of design for a cloud paid services landing page?

Question

Marketing

What is the best type of design for a "cloud" paid services (customer services) landing page that inspires more trust in the target audience?

1. What mechanics should you immediately pay attention to when developing a design?

2. Is strict better, or vice versa, more like a colorful leaflet?

3. Do you need "cool" animation or is it better to avoid animation effects completely?

PS: If there are good examples, I'll take a look with pleasure.

Answer 1

Unfortunately, I can't answer the first question.
2. Strictness would be more suitable for an elderly target audience. In the field of cloud services, mostly young people are involved, so to speak (~ 15-30). Therefore, it is better to make a more colorful design.
As proof, you can cite sites such as https://firstvds.ru, https://beget.com, https://webhost1.ru
3. Animation must certainly be on a similar site. For what kind of cloud service are you, if your servers don't even pull animation :D
But, as you put it, "cool animation" is still better than a lot of bad one. Let's say if you put a little man on the Main page who just blinks his eyes - this is also a kind of cool animation. But is she needed?