Where does it make sense to place free links to your site?

Question

Search Engine Optimization

The question is how does it make sense to look for resources on which to post articles on your site?

And by what characteristics should they be evaluated?

And how to insert your link correctly - what must be taken into account when writing an article for placement?

Answer 1

From thematic sites where your link will fit organically into the content and will benefit the visitor.

Answer 2

now the trend is to advertise (implicitly) the site and the company in forums, discussions, etc. The so-called crowd marketing. This is not a spam run, but a well-thought-out strategy)
In principle, it works well if you approach the issue responsibly.
We select thematic and near-thematic discussions on live platforms, and work in them. Links without anchors, more often no-follows, posts of a recommendatory nature, or with a request for help (for example, to figure out the characteristics, why this product costs so much, to choose this or this) - i.e. stimulate discussion.
+1 for checktrast, it's better to check sites.