What is more important for you CTR or the price of the application (lead)?

Question

Marketing

What is more important for you CTR or the price of the application (lead)?

Answer 1

The most important indicator of return on investment in marketing and advertising is ROMI.
You should consider not the CTR and the price of the application.
The purpose of any advertisement is to increase profits.
It is necessary to summarize the data on the costs of advertising campaigns and sales data from accounting systems and CRM into a report.
It is necessary to evaluate which advertising makes the most sales, and which turns out to be unprofitable.
Always look at advertising in terms of the money it brings in. CTR and the price of the application to the money in the box office have a very distant relationship.

Answer 2

Given that the price is inversely proportional to the CTR, the better the CTR, the lower the price, that is, a question from the category of whether the chicken or the egg appeared first.

Answer 3

I'll add Dmitry. ROMI is better than CTR and CPL, but bad in its relativity.
For example, you have ROMI for 2 instruments: 300% and 700%. You disable 300%.
But here you need to take into account that a source with a ROMI of 300% could give 10 times more sales in quantity.
And in the end, you earned less on the sale, but in general earned more money.
Or that it is better to sell 1 TV and earn 500 rubles on it. Or sell 10 TVs and earn 100 rubles on each.
Therefore, ideally, optimize for net profit.